It’s true that the online world is a very crowded world and that you need to do everything possible to make your business stand out.
360 images allow a person to virtually move around your business or location, both inside or outside. The 360 images can be single images of key parts of your business, but better still to be a full virtual tour making them truly immersive.
Google itself commissioned a study that showed more complete business listings would contribute value to consumers and businesses. This is a summary of their findings:
- A Google Business Listings with photos and a virtual tour are twice as likely to generate interest
- People like to move around in the image to get a sense for the place
- Mapping products are used 44% of the time with 41% of those searches resulting in a visit to a the business website
Google always aims to keep the marketing tools simple and quick and when you do a business search on a mobile device it will display a 360 degree image – it wants you to use 360 images.
Google places great weight on 360 images and they appear high in any results, it’s important to work with Google.
Calculating the cost v benefit on anything that a business undertakes can often be tricky. From what we see, 360 images have become a little bit of a no-brainer. Typically 360 images of shop could expect 10,000 views within a week – that of course varies greatly, depending on your area and simply what people are looking for (or trending).